Company Profile


Allied Foams Pvt Ltd leverage the best of production and quality testing technology to present superior quality Memory Foam Pillow, Memory Fibre Pillow, Mattresses, Bedding Accessories and a host of Foam Products.

Mission Statement

We work to deliver innovative quality and world class products & services; while maintaining highest standards of governance and ethics.


We own a sound set up, where different organizational tasks take place. Most inputs arriving at the setup are from AS Enterprises, which is our parent company. We also boast of a robust distribution network constituting certified distributors and dealers based all over India.


  • Orthopedic Mattress: 11 Years
  • Premium Mattress: 2 Years
  • Bonnel Spring Mattress: 5 Years
  • Luxurious Mattress: 11 Years
  • Premium Mattress: 2 Years
  • High Resilience Mattress: 10 Years
  • Memory Foam Mattress: 7 Years

Our Brands

We consider needs of every imaginable sleeper, the side sleeper, the back sleeper, the stomach sleeper and the one who goes all around the place as he/she sleeps while crafting our luxurious range. Giving those premium hours of good quality rest to all these sleepers is what keeps us awake as a seller and we give our best to them in the form of supremely designed Mattresses and Bedding Accessories under our market renowned brand names, Sleepin and SpineAligner.

Why Choose Us?

Every sleeper has his/her unique sleep needs but one thing that is common among all is the desire to sleep uninterrupted with maximum comfort. Therefore, we as a producer of various sleeping and bedding products celebrate both our buyers uniqueness and similarities, and promise the following as we work:

  • We always do painstaking researches to solve sleep related issues of one and all by offering the best of sleeping solutions.
  • We make products in shapes and sizes of all types, even managing a stock of orthopedic mattresses for special pressure relief & support needs.
  • We offer products with multiple firmness level.
  • Being eco conscious, we use only organic breathable materials in production. Heat trapping foams and other base materials are outrightly rejected at our end.

Quality Guarantee

We do not simply make and dispatch products. Though we create our selection of Mattresses and Bedding Accessories using advanced technology as per ISO 9001:2008 standards, yet we ensure we subject each product to a round of performance tests based on both physical and chemical parameters at our in house labs before sale. All these variants we offer are strictly checked before sale:

  • Ultra Soft
  • Ultra Hard
  • High Resilience
  • Fire Retardant
  • Visco Elastic (Memory Foam)

Our Growth

Today, we have emerged as a front runner in the segment of manufacturing PU foams, and a formidable company strengthened with the support of 100 zealous employees. Along with selling our manufactured products, we, Allied Foams Pvt. Ltd. also entertain visitors who want to browse machinery sold by our parent company, A.S. Enterprises, from close quarters.

Directors' Profile

Mr. Ashok Puri

Mr. Ashok Puri, an IIT Delhi alumnus, is the Chairman & Founder of Allied Foams Pvt Ltd. His professional stint began way back in 1971 when he made a foray into leather tanning as well as finishing machines business from manufacturing of auto accessories. In the year 1980, while supervising a Greenfield foam Project, he got to learn the ropes of foaming from skilled foreign technicians. This is how he began manufacturing hi tech machines for use and application in the Indian foam industry. The ASE brand was then introduced that made a mark, globally.

Later, his sons joined the business and together they took another giant leap in business by erecting a foam producing unit at Greater Noida in the year 2002.

Mr. Puri is an active participant & member of many Trade associations and other regulatory forums. A voracious reader, a talented singer, this versatile individual is indeed the spine of the company. He has also served as a President of Lions International.

Mr. Abhinav Puri

The younger son of Mr. Ashok Puri, Mr. Abhinav Puri is the MD of Allied Foams Pvt Ltd. His qualifications include a degree from the coveted VIT- Vellore Engineering College. As a seasoned foamer himself, he oversees managerial tasks of the firm, also directing Sale & Marketing, and New Business Development among others. His commendable inter- personal skills makes him a fair leader and a great team mate. He is a fitness enthusiast, a foodie and enjoys trying his hands on new recipes from time to time.

Mr. Anurag Puri

The elder son of Mr. Ashok Puri, Mr. Abhinav Puri takes charge of the overall operations of group's machinery manufacturing unit that is managed under the banner of A.S. Enterprises. Mr. Puri is an alumnus of Arya Bhatt Polytechnic, and a Diploma holder in Mechanical Engineering from the institute.

He acts as a strong bridge between ASE and Allied when it comes to operational matters. He is driven by the love of nature and enjoys being an ornithologist. His creative side shines as an excellent flute player who has many fan followers even online.

Key Facts of Allied Foams Pvt Ltd :-

Business Type

Manufacturer and Supplier

Year of Establishment


No. of Employees



Sleepin, SpineAligner

No. of Production Units


No. of Company Branches






Ownership Type

Private Limited Company

Monthly Production Capacity

As Per Requirement

Annual Turnover

30 Crore INR


Indian Overseas Bank (IOB)

Contact Us

B No. 11 D, UK-1, Ecotech 3rd, Greater Noida, Uttar Pradesh, 201305, India
Phone :+918037744751